Publishing an annual survey is a great marketing tool, even better for thought-leadership

Using Surveys for MarketingWastebookThey dress like they’re Chaotic Good, but they’re totally Lawful Good under all that sloppy couture. This is some buck-wild ABM: a direct appeal to Delta to buy their AI stuff. “I wrote this one when my family was in Hawaii, too. I kind of had a meltdown there, to be honest.” Blue Cheese. If you were to watch Furosia and Fury Road back-to-back, as one movie, it might just be the best action movie ever made.

A Eulogy for DevOps - “Feels like somehow Developers got stuck with a lot more work and Operation teams now need to learn 600 technologies a week. Surprisingly tech executives didn’t get any additional work with this system. I’m sure the next reorg they’ll chip in more."

What to put in tech marketing newsletters

I’m always telling my marketing friends that they should do more newsletters. They have so many objections and hurdles - mostly self-imposed ones. Here’s why I think they’re good, easy, and how to come up with things to put in them.

What I do with AI, what I've given up on

Consumer-grade Chat Gen-AI Churn UpdateOverall, the generative AI things have been a disappointment for me. For writing, they seem helpful for generating and starting content, but it ends up being more work to fix and, then, rewrite what they do. Over the years, people have ghostwritten things for me. Like, humans! I’d too often have to (want to) go through and inject my voice and style, and also add play around with the core ideas.