Internal Developer Platform Marketing, part 01

Most platform teams forget they have a product to sell to developers. Part one of my new series over at The New Stacklays out why internal platform marketing is incredibly important. Here’s excerpt on positioning: Platform Positioning: What Is It Good For? Positioning defines where your platform fits in your organization’s technical landscape. It answers the crucial question: “When and why should developers choose this platform over other options?” Oftentimes, platforms are positioned as the everything solution that solves all the problems and, thus, should be used for all applications.

Internal Developer Platform Marketing, part 01

Driving Platform Adoption: Community Is Your ValueIf you want developers to actually use your platform, you’ve got to give them more than APIs and automation. You need a community. In the third piece in our platform marketing series, Rita and I look at how the most successful platform teams invest in support forums, internal events, and actual human beings whose job is to make developers feel connected, heard, and empowered.

VMware Tanzu enhances support for generative AI and agents with Tanzu AI Solutions - “As customers move from AI experimentation to implementation, they stand to benefit from closer integrations between technology components as they redefine “Ops” frameworks within their businesses. VMware Tanzu AI Solutions are designed to do just that, with specific enhancements like AI middleware that boosts performance, fosters security and reduces time to value when it comes to operationalizing AI models and applications. Tanzu AI Solutions are polyglot for those who are unfamiliar with preferred data science languages or use other languages, and should appeal to Java developers with the launch of Spring AI. Spring AI also includes dedicated feature sets to control, observe, and evaluate models and, ultimately, agents, as organizations' AI capabilities progress. Model context protocol (MCP) is also supported in Tanzu Platform."

Identify, solve, verify - “My job is to identify problems that can be solved with code, then solve them, then verify that the solution works and has actually addressed the problem."