Internal Developer Platform Marketing, part 01

Most platform teams forget they have a product to sell to developers. Part one of my new series over at The New Stacklays out why internal platform marketing is incredibly important. Here’s excerpt on positioning: Platform Positioning: What Is It Good For? Positioning defines where your platform fits in your organization’s technical landscape. It answers the crucial question: “When and why should developers choose this platform over other options?” Oftentimes, platforms are positioned as the everything solution that solves all the problems and, thus, should be used for all applications.