“It will probably be bad. But in the end, it doesn’t matter.”

Original ContentInternal developer platform marketing series - just as a round-up, here’s my series on internal developer platform marketing: part one, part two, and part three. // I talk with people setting up and running platforms in large organization frequently, and this topic is the number one thing they respond to with “oh, we need to do that.” The second is product management, but that is well known at this point.

The AI Replaces Services Myth - If your software saves your customers money, then you’re not getting all of the former TAM, you’re often getting much less. // Also, people want simple pricing that matches how the software helps them, or at least as simple to understand as pizza pricing.