I’m always telling my marketing friends that they should do more newsletters. They have so many objections and hurdles - mostly self-imposed ones. Here’s why I think they’re good, easy, and how to come up with things to put in them.

LogoffThat’s it for today. Like and subscribe, hey guys. (I should have made that full room video in black and white, maybe with a glitch and fast-rolling time code. But, what are ya gonna do?)

When playing solo D&D, try making full on characters for the major NPCs. This can be more fun because (a) making characters is fun, especially higher level ones, and, (b) you get more faceted NPCs instead of just stock, one-dimensional characters. I’ve been playing through Icewind Dale: Rime of the Frostmaiden and I applied this one of the duergar dwarves, Durth. In the published adventure, he’s a Duergar Mind Master.

An enterprise AI strategy probably means adding AI to your existing apps and workflows, not just standing up a stand-alone AI app. We experience generative AI as chatbots in the consumer space - and they’re great! - but this doesn’t seem like the best approach for business applications. Think about search. We don’t even notice it now, but at work, search is built into existing apps, it’s not usually a stand-alone app that tightly integrates with and links into existing apps.

If you can’t be at DevOpsDays Des Moines later this week (or stackconf in Berlin next week) to see the final version of this presentation, here’s my first time running through it. It container about 20 minutes of…uh…bonus material.* Meaning, things I need to cut.

Pair programming has been around since the late nineties and boasts ample research and anecdotal evidence proving its effectiveness. It’s not limited to programming, either; it can also be valuable in roles such as product management. However, despite its benefits, it remains less commonly practiced than one might expect. Pair Programming in the Department of Defense (DoD) A great case study for the value of pair programming comes from the Department of Defense (DoD), the U.

Webinars have a bad reputation. They’re usually boring presentation that require you to give over your email address. I do a lot of webinars and watch a lot of them: they don’t all have to be crap! Here’s my take on why webinars are great, how they can go wrong, how to make them interesting, and how to get value from them as an audience member. Here’s some more marketing stuff from my newsletter.