Can DevOps declare victory yet? Not quite, but soon. Figuring out when a technology inflection point happens is always hard, if not impossible, in real-time. It’s easy to point backwards and say when ERP, agile software development, the Web, business intelligence, mobile or cloud suddenly became “normal.” I think DevOps is right at the door of that point, and as some recent Gartner predictions have proffered, we could see something like a quarter of all large enterprises using DevOps next year.

Fun with market sizing I’ve spent a lot of time over the years working with cloud market-sizings, and occasioanlly on them. They’re always a bit whackadoodle and can be difficult to pull apart. But, so long as they’re consistent year of year, they do give a good intedication of momentum and a comparision to other markets. This is what you should be using emerging technology marketsizing for: just indications of which way the wind is blowing and how strong that wind is relative to other breezes.

(I originally wrote this April 2015 for FierceDevOps, a site which has made it either impossible or impossibly tedious to find these articles. Hence, it’s now here.) Quick tip: if you’re in a room full managers and executives from non-technology companies and one of them asks, “what kind of company do you think we are?”…no matter what type of company they are, the answer is always “a technology company.” That’s the trope us in the technology industry have successfully deployed into the market in recent years.

I had lunch with Israel Gat yesterday. Lobster bisque in a sourdough bread bowl, to answer your first question. We were talking about the concept of a “software defined business” (and I was complaining about how HEB needs more of that, if only to get digital Buddy Bucks). The question came up, so will companies really do this “software defined business” stuff (that’s the phrase I like for “third platform," “digital enterprise,” horseman style jabber-jargon)?

I’m just about the give a short presentation on developer relations and marketing at our HCTS conference. For those who didn’t make it, here’re the slides and the “script” I typed out. As you may recall, I wrote a large report on this topic published back in August. It’s been fun talking with people about over recent months. Lost presentation: Selling to Hoodie and the Sticker-Festooned - Building a Developer Relations Program to Win Over Developers as Paying Customers

This is the common OpenStack meme for coverage. Each Summit there’s more and more users - “customers” - but it will take a while before OpenStack is suddenly us an “overnight success.” Looking at it from a different perspective, OpenStack is one of the biggest, new model for open source development: they’re iterating on the concept and mechanics of open source in new and novel ways, deep in bazaar mode vs.

Oracle announced that it’s putting OpenStack into Solaris, which is good fun. James Niccolai asked for my thoughts on the topic for his story. I hadn’t been briefed, so it was just speculation, but here’s the full text of what I sent over: Solaris was always - and no doubt still is - technically advanced. For example, the zfs filesystem, dtrace, and zones were always tasty looking for Linux folks.

A few weeks ago, I talked with Chris Kanaracus for his story on Infor moving parts of their application portfolio to Amazon Web Services. Chris said this looked like a pretty strong endorsement for using AWS, and asked for my thoughts, which were: Yes, this a nice vote a confidence for AWS. However, I think most SaaS companies would look at AWS as capable of being used like this. There might be questions about pricing long-term, but technologically it’s just a stack of middleware running on a bunch of servers.

I spoke with a couple of reporters earlier this week on the partnerships between Google and VMware and Google and Citrix around supporting Windows XP on Chromebooks. VMware has $200 off Chromebook discount for business buyers, and Citrix has a discount as well. Both are deep into vying with each other around the Desktop-as-a-Service market and interested in dominating that market which is looking to be driven by a pretty simple need: providing a way to use Windows applications on non-Windows devices.

As an analyst, you often gets asked and paid to provide press release quotes (see some of mine here, though the I haven’t been good at saving all of them). Yes, press releases are still widely done and used. As someone who write-up the tech world happenings, I actually find them handy. Knowing how a vendor talks about themselves is actually important for analyst work, and the good press releases are more like media kits that line up all the relevant facts and links to other sources…and there’s all the bad stuff too, that’s still floating around.