I’m just about the give a short presentation on developer relations and marketing at our HCTS conference. For those who didn’t make it, here’re the slides and the “script” I typed out. As you may recall, I wrote a large report on this topic published back in August. It’s been fun talking with people about over recent months.
Lost presentation: Selling to Hoodie and the Sticker-Festooned - Building a Developer Relations Program to Win Over Developers as Paying Customers
Posts in "tech"
Our surveys show Cisco has too many people, often takes too long to get things done and has become reactive to changing market dynamics,” Sue wrote. “Big layoffs and restructuring have become routine for the past four years. A more proactive change may kick Cisco’s underperforming stock into gear.
https://gigaom.com/2014/10/06/with-hp-and-ebay-breakups-already-underway-could-cisco-be-next/
File under “shareholders are not your friends.”
The single over-arching theme is this idea is that one should not compete, one should try to differentiate really hard. You want to do things that are one of a kind, you want to do something like a monopoly. You don’t want to do things that put you in cut-throat competition, like opening a restaurant.
[www.marketwatch.com/story/pet…
More for the “tech world is not normal world” files.
Coté Memo #046: I don't like dick-bags either, & more on marketing platforms
Meta-data Hello again, welcome to #046. Today we have 53 subscribers, so we’re +1. The crazy pills are working! I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.)
See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote.
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As a product manager, you need to be able to balance all the work against all the work. Maybe you don’t have an ops background, that’s fine – you probably didn’t have a [domain] background when you came to work either. Learn. A lot of the success of a SaaS product is in the balancing of features against stability/scalability work against compliance work… If you want to take the “I’m the CEO of the product” role, then you need to step up and own all of it, otherwise you’re just that product’s Director of Wishful Thinking.
http://theagileadmin.com/2014/09/30/scrum-for-operations-just-add-devops/
A very developer sentiment there: “learn.” I don’t think most white collar people think like that. They think of themselves as cogs in a process, not process hackers. Which is fine. As Bourdain says in his first book, he doesn’t want his line chefs being inventive, he wants them to cook the dishes the same way every time, and fast, and 50 of them at once. That’s IRL, not the delightful fantasy land us tech people live in where there is no set menu.
Coté Memo #047: Selling a "platform" is one of the more difficult tech marketing tasks you'll ever do
Meta-data Hello again, welcome to #047. Today we have 52 subscribers, so we’re +/-0. I should write more awesome stuff to get more sign-ups!
I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.)
See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote.
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Coté Memo #046: Who's got the story?
Meta-data Hello again, welcome to #046. Today we have 52 subscribers, so we’re +/-0. I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.)
See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote.
Sponsors SOON! If you’ve been waiting to get more than $200 off, it’s now $400!
Coté Memo #045: Double up to catch up. You have to spend money to make money. When you see this cup empty, just refill it w/o asking. QED
Meta-data Hello again, welcome to #045. When we hit #050, let’s all have an extra drink - I know I will! Today we have 52 subscribers, so we’re +1. Good job, subscribers! I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.)
See past newsletters in the archives, and, as always, see things as they come at Cote.
I’ve gone back and forth on whether managers should code and my opinion is: don’t stop coding. Each week that passes where you don’t share the joy, despair, and discovery of software development is a week when you slowly forget what it means to be a software developer. Over time it means you’ll have a harder time talking to engineers because you’ll forget how they think and how they become bored.
Bored People Quit - makes my head hurt to think on it too long.
Coté Memo #043: EMC + (HP XOR Dell) == what? "Fabrics" returning, and the joys of bicycle jousting
Meta-data Hello again, welcome to #043. Today we have 51 subscribers, so we’re +/-0. I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.)
See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote.
Sponsors TIME IS RUNNING OUT! Come check out cloud hijinks at 451’s HCTS conference Oct 6th and 8th.