Posts in "links"

Twitter doesn’t drive many substuck views - “At the start of the year, Twitter on average drove less than 3% of all views across Substack. Today, it accounts for less than 2%.” For my newsletter, Twitter is fine, it’s third place in views (2,923 since Dec 8th, 2022) after the actual newsletters (32,551), and the always mysterious “Direct” source (8,007). Twitter has also driven 31 new subscriptions, I currently have 593 subscribers.

Gartner Says Layoffs May Ultimately Harm Shareholder Returns - After firing people to lower costs, the remaining staff have to do more work, either demanding more pay of getting demoralized and seeking another job. Also, if you want to grow revenue, you’ll need more staff, so you’ll hire contractors, and eventually want to hire back more staff. There’s also a list of novel alternatives, including a four day work week!