Travel Spending On Track To Return To Pre-Pandemic Levels By End Of 2024 - ”Global travel spending is roaring back and will fully recover to pre-pandemic levels by the end of 2024, surpassing $2 trillion.”

5 Lessons For Building a Platform as a Product - They’re doing a good job trying to evolve the Pivotal Cloud Foundry philosophy of platforms. // “I talked to a CTO at one of the world’s top banks, who explained that he loved what Cloud Foundry could do but wondered what would work for the other 99% of workloads he had responsibility for."

AI or bust? Only one part of US tech economy growing - “Assuming the bubble does not burst, S&P forecasts global AI spending to grow by more than 20 percent through 2028, when it is estimated to account for 14 percent of total global IT spending, up from 6 percent in 2023."

How We Migrated onto K8s in Less Than 12 months - Always hide the yaml: “Having users define services directly in YAML can be confusing. Instead, we worked to define a golden path for users and allow customization for special cases. By being explicit about what users can and should customize—and otherwise enforcing consistency by default—you’ll save users time and energy while also simplifying maintenance and future changes."

How to go-to-market: Measuring Marketing Value - “The key areas that your marketing team can drive impact for the business are in Awareness, Engagement, and Pipeline."

Who uses LLM prompt injection attacks? Job seekers, trolls - ‘“At present,” Kaspersky concludes, “this threat is largely theoretical due to the limited capabilities of existing LLM systems."'

Spring Boot 3.3 Boosts Performance, Security, and Observability - All these years later, Spring is still in wide use and still evolving.

Gartner Predicts 30% of Generative AI Projects Will Be Abandoned After Proof of Concept By End of 2025 - ”At least 30% of generative AI (GenAI) projects will be abandoned after proof of concept by the end of 2025, due to poor data quality, inadequate risk controls, escalating costs or unclear business value, according to Gartner, Inc. ” // Also a chart with rough estimates for initial and ongoing costs: input for an ROI model.

Where Facebook’s AI Slop Comes From - So cyberpunk! // ”the YouTuber who was scrolling through images of rotting old people with bugs on them.”

Nike: An Epic Saga of Value Destruction - The troubles of shifting to a direct, Internet-based go-to-market. And, also, of focusing only on growing revenue from existing customers instead of also getting new customers: ‘Obviously, the former CMO had decided to ignore “How Brands Grow” by Byron Sharp, Professor of Marketing Science, Director of the Ehrenberg-Bass Institute, University of South Australia. Otherwise, he would have known that: 1) if you focus on existing consumers, you won’t grow. Eventually, your business will shrink (as it is “surprisingly” happening right now). 2) Loyalty is not a growth driver. 3) Loyalty is a function of penetration. If you grow market penetration and market share, you grow loyalty (and usually revenues). 4) If you try to grow only loyalty (and LTV) of existing consumers (spending an enormous amount of money and time to get something that is very difficult and expensive to achieve), you don’t grow penetration and market share (and therefore revenues). As simple as that… ‘