“a bazaar of parts does not sell itself”

IBM’s real differentiator is not within its products, but in the lived experience of taking out 30% of the operating cost of a 115-year-old, 280,000-person enterprise, along with the playbook, assets and culture change that came with it… A harness built for one company over two and a half years is a story, but a harness installed in 25% of clients is a business.

🔗 IBM doesn’t need to sell more products, it needs to sell the Enterprise AI Harness it built on itself