“glance media” – slides for keynotes, slides for corporate pipelines

Effective slides often reinforce a speaker’s storytelling style, pace, and anecdotes. They’re fine-tuned to the speaker’s idiosyncrasies. While you can use another speaker’s slides, you’ll have to tune them to your delivery approach.
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slides are “glance media” and share much in common with billboards. You want each visual or snapshot to be easy to grok in a few seconds. If a billboard takes too long to understand, it could cause an accident on the street. If a slide takes too long to process, well, you might have a cognitive accident to deal with.

I have so many thoughts here:

1. Yes, and this is great advice for conference presentations.
2. Yes, but for internal, BigCo presentations, make sure you understand the slide culture of your organization. If it is an “infodeck” you will fail and your hopes and dreams will be pummeled by your rival’s infodeck.
3. Yes, but: as ever, once you’ve mastered the rules, you may know break them when it makes your content – and delivery – better.

Most corporate decks are documents accidentally printed on landscape. Once you “get” that, you calibrate and deliver accordingly.

His notes on how to do the “leave behind” are excellent too.

🔗 Principles for effective slides