”Tech is a pop culture. Very few of the decisions made in the industry are made rationally or empirically. Studies and tests are used to justify the emotional decisions of the executive or management class. Infrastructure and stack decisions are made hedonistically – “cool” tech that makes the engineers and devs feel good about themselves almost always gets a priority over “boring” tech that has no risks.
The industry, especially the software side of tech, is driven by emotion and a sense of what is fashionable. There is genuinely more grounded engineering – materials, machinery, process, supply chains, etc. – taking place in the fashion industry than there ever has been in the software industry.”