Occupying TikTok with love - “And TikTok is full of advice about how to break out of this ‘200 views jail’ - have a niche, have a hook, look at trends - but maybe instead we could just think ‘how beautiful, TikTok are going to share my thing with 200 random people scattered around the earth’. It’s not a jail, it’s a window. (Or it’s a jail with a window)"