Year: 2021
-
Getting more eyeballs for your boring enterprise tech videos – analysis and LIFE HACKS from four months of long and tiny b2b videos by channel and numbers
Looking at four months of numbers, here’s my theories of how to get more attention for my enterprise tech videos: Make short ones, each with one point – 1 minute to 10 minutes. Post the videos natively to Twitter, YouTube, or whatever channel – don’t rely on people clicking on YouTube. YouTube is, in general,…
-
Everyone knows their problems, so jump to the solution
If you wish to make an apple pie from scratch, you must first invent the universe. Carl Sagan. In most enterprise tech marketing copy, it’s an anti-pattern to do the whole “you must first invent the universe” thing. Buyers and curious people already know that there’s market headwinds, things change faster than ever, new technologies,…
You must be logged in to post a comment.