Getting more eyeballs for your boring enterprise tech videos - analysis and LIFE HACKS from four months of long and tiny b2b videos by channel and numbers
Looking at four months of numbers, here’s my theories of how to get more attention for my enterprise tech videos:
Make short ones, each with one point - 1 minute to 10 minutes. Post the videos natively to Twitter, YouTube, or whatever channel - don’t rely on people clicking on YouTube. YouTube is, in general, the worst performer for eyeballs. LinkedIn is the best all around performer (but, I haven’t found detailed analytics, like seconds watched versus just auto-play).