we found that the “embarrassment” teams generated 26% more ideas spanning 15% more use categories than their counterparts.
Candor led to greater creativity. Thus, we propose a new rule for brainstorming sessions: Tell a self-deprecating story before you start. As uncomfortable as this may seem, especially among colleagues you would typically want to impress, the result will be a broader range of creative ideas, which will surely impress them even more.
Source: Research: For Better Brainstorming, Tell an Embarrassing Story
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