Link: MOOvement: A track & trace system for cows

An IoT use case, for tracking cows, that actually helps out the business (in addition to the customers, the ranchers):

Rabobank’s network and financial support helped mOOvement enormously, says Van de Ven. The bank has also benefited from the product. Van de Ven: “Nowadays, you can use satellite images to determine the condition of the grass. Combining that data with precipitation patterns and the GPS data from the cows generates interesting insights for both the farmer and the bank, such as the cows’ condition and what the ideal number of cattle is to graze on the land during a particular period. Using up-to-date information means the bank can make better decisions about financing requests than if it were to use the annual figures from the previous year. MOOvement enables us to serve not only the farmer, but also the bank.”

Source: MOOvement: A track & trace system for cows