‘As a self-proclaimed Black “nerd” and active social media user, Moore also cites cultural differences as one of the main reasons tech companies don’t hire more people from underrepresented minorities groups. She herself remembers laughing awkwardly alongside white college peers and classmates to jokes she didn’t necessarily find funny due to cultural differences in social cues and communications styles: “If you weren’t friends with a Black woman in your class partly because there were no Black women in your class or partly because your interests, maybe her interests aren’t the same, if you’re not even friends with those people, you’re definitely not going to start a business with those people. You’re not going to think about those people when you’re creating your technology.”’