A good overview of what the software-heavy enterprise storage company does, including this assessment on market segment targeting:
SolidFire is very honest about not being built for the mid-market, as it feels that most of the middle of the market is headed toward cloud providers anyhow. Some may consider this a weakness, but I consider it a great strength. It has allowed SolidFire to focus on the pain points of organizations with large storage and storage performance needs, to do so with great scale, and to do so in a way that greatly reduces operational complexity and all the mental friction that usually accompanies that scale.