Dealing with industry analysts, for startups from Michael Coté
Earlier this week I had the privilege to speak at HeavyBit, a developer centric incubator run by some ex-Heroku (and other!) folks. First of all, the premises of HeavyBit is awesome: for as important as developers are, there’s not enough attention paid to companies that are building developer products and services in the investing and incubation scene…so, let’s do that. If you look at the HeavyBit portfolio, it’s a nice collection of interesting developer-centric tools. Someone even used the phrase “B2D” - Business to Developer - which was certainly, you know, cute.
The HeavyBit folks asked me to give some practical tips of talking with industry analysts, dealing with them as it were. I’ve done this talk from time to time over the years, but not really since 2010 formally. It’s a fun topic. The presentation is up, and there’s a recording that HeavyBit will post eventually as well.
On that note, do you have any tips you’d give for dealing with analysts?