The Internet is now the check-out isle

I’m not actually mad at either Scalzi or Amazon; I’m getting good entertainment value for money. But I am in awe at the effortlessness with which successive instalments of cash are being whisked out of my wallet. In the hands of someone evil, this could be dangerous.

The Scalzi/Amazon Trap

Have you seen that meme - most recently in Mary Meeker's annual chart-porn montage - about The Market having lots of credit cards and one click buying? Well, here's the point: if the Internet has become that check-out isle at the grocery store, if you're a merchant: start putting up a bunch of little impulse buys instead of higher priced, bigger chunks of commerce.