Coté

Tag: socialmedia

  • Substack Is Setting Writers Up For A Twitter-Style Implosion – Home With The Armadillo – Seems weird. // “New reporting from The Wrap details how Substack’s decision to implement a new “follow” feature — part of its transition from newsletter publishing platform to social media site — has tanked subscription growth for lots of newsletter…

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  • How Barbie Went Viral – “by creating meme-able content, centering your audience instead of yourself, inviting connection, and building in the right incentives, you can increase the odds of a lightning strike” // Yes, and…it is so exhausting to have to be your own marketing agency.

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  • The Super App Window Has Closed – “58% of online adults in metro China said that they trust the content that brands post on social media, compared with just 20% in the US” // As someone quipped on The Dithering Podcast, no one is going to trust their money to the Bank of Twitter, let…

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  • Bluesky Has Problems – Me: there aren’t enough people and, thus, communities yet. Also: federation isn’t really anything people care about, and, thus, not a feature worth spending time on.

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  • ICYMI: Instagram’s New App Could Be Here By June – Adding a microblog to Instagram?! // “You can post text updates up to 500 characters (that’s less than an Instagram caption, an extended tweet or a LinkedIn post so be concise!)”

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  • Man carrying a rolled-up object in a modern lobby, with two other people visible in the background

    Surviving the New Social Media Startup Boom

    The FFS Social Media Rebound Twitter Sinks. I got an invite to Blue Sky (thanks Ashley!). Now I have Twitter, Mastodon, Bluesky, LinkedIn, Instagram, Facebook, YouTube, some Slack channels, a newsletter, and a mostly dead blog – other stuff probably (what even is a “Facebook Page”?). I haven’t bothered with those other ones that popped…

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  • Building the business case for an app platform: money & happiness

    Building the business case for an app platform: money & happiness

    I talked with Kerry Schaffer last week about building the business case for platform engineering, more broader, platforms. She’s worked at OneMagnify for awhile building and running their platform, so she has a lot of experience to draw on. There’s all the usual money stuff, making sure you’ve got the capabilities, and so forth, but…

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  • Link: Deconstructing Balenciaga’s Wacky Instagram

    Whereas most brand accounts in this sector, like Dior, share behind-the-scenes images along with “shoppable” posts, featuring branded hashtags to showcase their new line, Balenciaga lacks that campaign-oriented branding. Instead, they only share their collections in their story highlights, a different strategy than its competitors. Despite the unconventionality, Balenciaga’s Instagram has seen dramatic success, garnering…

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  • Link: What if Instagram Got Rid of Likes?

    Instagram without quantified likes might have been nicer, in some way. But it would not have produced the Instagram we know today, and certainly not the Instagram purchased by Facebook for a billion dollars, which became the Instagram of influencers, which is the Instagram of status anxiety, which is the Instagram of more than a…

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  • Untitled post 56067

    I found my friends! From instagram

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  • Link: Please Hold

    An impressive 72% of millennials are more likely to be loyal to a brand that responds to feedback on social media. As an old, I too would like to not use the phone. Source: Please Hold

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  • Link: Exclusive poll: America sours on social media giants

    About 40% of Americans still feel that social media is a net positive for society. Overall, 65% of people say smartphones have made their quality of life better. And people are concerned about misinformation in THE SOCIAL. Original source: Exclusive poll: America sours on social media giants

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  • Link: Post-Authenticity and the Ironic Truths of Meme Culture

    ‘What is changing, I argue, are the cultural formats people are using for discussion — the carrier waves for this signal. This is where “authenticity” isn’t a useful claim any more, having been wholly co-opted and commodified into its opposite. Culture and the way we communicate — shaped by media affordances — have become more complex, ironic, and multi-layered than that.…

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  • Link: Authenticity Wins

    Put user generated content in your Web 2.0 hustling mix: “The study also highlights other social media nuances that might be easy to overlook. While posts featuring user-generated content deliver a higher lift than traditional brand posts, the research makes clear that filling your feed with UGC images isn’t always the way to go. Luxury…

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  • Link: Web inventor wants regulation of web

    “What’s more, the fact that power is concentrated among so few companies has made it possible to weaponise the web at scale. In recent years, we’ve seen conspiracy theories trend on social media platforms, fake Twitter and Facebook accounts stoke social tensions, external actors interfere in elections, and criminals steal troves of personal data. We’ve…

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  • random hipster strangers who you may want to link to This perfectly describes almost every social media company before Facebook, even Twitter for much of it’s early life. And then there was my MySpace. Exactly.

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  • Why banks have social media programs

    53% of financial services industry respondents gave reputation risk a “No. 1” ranking among the hazards. By contrast, 19% named compliance as the greatest risk, and 9% selected data security. Why banks have social media programs

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  • Working up Twitter, and then letting it take over

    I have to work myself up in the morning to Twitter, because it’s so immediate and stressful. You shouldn’t have to dive completely into it. At first I’ll scroll through, and see if there’s anything from the last half hour or so that I may have missed while I was getting myself mentally prepared for…

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  • Press Pass: GitHub Traffic Analytics Comments

    GitHub Traffic Analytics service gives developers insight into interest in their projects Paul Krill asked for some quick input on GitHub’s newly released analytics. Here’s what I sent over for his story: As the blog post says, it does look like fun, though pretty minor in the grand scheme of things. GitHub has been a…

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