Tag: omnichannel
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getting enterprise eyeballs is difficult
“According to IDC research, 72% of tech marketers say creating original, differentiated thought leadership is a top challenge. Even more cite difficulty connecting that content to real business outcomes. 37% of CMOs say creating a unified, omnichannel customer experience will have the greatest influence on their marketing strategy over the next 12 to 18 months.”…
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Link: DICK’S Sporting Goods Poised to Continue its Successful Digital Transformation Journey
Another important aspect of the new retail experience is buy-online, pickup in-store. This is an easy way to bring consumer gratification that even free two-day shipping can’t match. Shoppers are using stores as pickup points at record rates during the holiday season, especially those on a time crunch or placing orders too late for on-time…
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Link: Bed, Bath & Beyond – when you wish upon a digital vision…your share price collapses
Pretty extensive layout of a strategy and plans for doing Omni-channel at such a retailer. Original source: Bed, Bath & Beyond – when you wish upon a digital vision…your share price collapses
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Link: Your Omnichannel Roadmap
It’s got a quadrant chart. Original source: Your Omnichannel Roadmap
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Omni-channel at Target: 14% of 2016 sales were “digital,” with 68% fulfilled in-store
In 2014, more than 93% of our transactions took place in stores, less than 7% digital. That season we had just started shipping from a small number of stores. In 2015, that same timeframe, digital sales reached almost 10% of our total sales. We more than doubled our ship-from store-capability to nearly 500 stores. We…
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Digital transformation progress report – Home Depot builds a digital future
“Last year [2014], about 40% of all the orders generated on homedepot.com actually finished in one of our orange box stores. Customers find it incredibly convenient to be able to pick up a product when they wanted to. They didn’t have to worry about whether or not it was on their doorstep. And so that…
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