Tag: events
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Ranch Dressing Crisis at the Border, the Legibility of Effort, and iPad Sadness – Related to your interests, Wednesday
Also: AI lessons from SMB banks, build vs buy redux, and the return-to-office secret. Generated by ChatGPT on June 23rd, 2026. I’ve got two speaking things this week: Today at noon, Austin time: I’m hosting a three person panel on how the Spring Framework team has been dealing with all these AI-driven problems. It has…
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Survey on what people value for sponsorint B2B conferences
“What drives investment in third-party events: High-quality lead generation (67%) Credibility through association with analysts or peers (63%) Expansion into new accounts or buying centers (47%)” 🔗 Why B2B marketers are doubling down on events in 2026
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Brainwash An Executive Today! – (1) What it’s like to market to technical people. (2) He doesn’t like LinkedIn. (3) he discovers enterprise event marketing.
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Tech companies should do regional events more
Small, regional events are probably better than the mega-conference I’m starting to think that small, regional events are much – like much – more important for enterprise software sales than the big, annual events. In enterprise sales (where you’re looking to work for a few years to build up multi-million dollar deals), you’re usually targeting…
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Feet on the desk in business suit emoji
Hot new epigraph for daily life: I don’t know man. I spend a whole lot of time not thinking about that. Found at the Lobkowicz Palace. Current Status Two trips this week: Prague and Brussels. I did one of those too frequent business traveler things and returns home to Amsterdam for six hours between trips…
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How to Have Fun at Executive Dinners, Urgency
I’m in Istanbul for a talk at Java Days Istanbul tomorrow. I’ve been publishing stuff to my old blog a lot at cote.io/notebook, which is fun. Here are two things, one a quick link to a piece I’ve been sitting in for awhile about doing “executive dinners” and then a write-up of the need for…
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How to do fun and interesting executive dinners, round tables, etc. – online and in-person
Here’s what I’ve learned in doing 30 (maybe more like 40?) executive events in person and online over the past four or so years. Over my career, I’ve done these on and off, but it’s become a core part of my job since moving to EMEA to support Pivotal and now VMware Tanzu with executives.…
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🗂 The Art of Booth
> This may seem like overthinking, but the money, time, and opportunity cost that a booth represents is pretty immense, so it’s worth it to think through what you want to have happen before you get there. www.heidiwaterhouse.com/2019/01/1…
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Link: Microservices: It’s All About the Events
‘The traditional server request/response model for computing comes from an imperative programming model, though an events-based model really is more of a functional programming model, she noted. “Functional programming models work really, really well for distributed systems,” she said.’ Original source: Microservices: It’s All About the Events
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