Tag: branding
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The Millennial Aesthetic, 2020
Millennial pink, sage, ocher, beveled edges — a palette and a reading of the aesthetic that turned “good design” into the product itself. Built from Molly Fischer’s 2020 essay for The Cut.
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A house style that intentionally enforces a neutral voice without strong opinions is often an unintentionally ironic mask for your company having neither.
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“trust fund brunchlords” Here
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Make it easy for other people to pitch for you
With some generalization, this is good advice for any pitch, from corporate presentations to call for papers. The point that you need to make it easy for other people to advocate for you is a good one, rarely mentioned. 🔗 Setting up other people to pitch your idea for you
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Identity is the most powerful form of tech marketing
As someone who uses and appreciates 37signals products, I can honestly say – we like being the kind of people who use and appreciate 37signals products. JA Westenberg. Tech marketers way undervalue identity as a marketing tactic. It works well, just like in shoes and coffee loyalty. Stickers. Devrel. Community management. Conference schwag. We assume…
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Defining slop
“It is generic and all the same personalized, the Big Mac without the onions.” defining slop
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“PRACTICAL ESTHETIC SERVICES ADAPTABLE TO CLIENT SITUATION.” Art card
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Oxide Friday FAQs – These are clever/amazing “brand marketing” assets. You take advantage of a unique and famous asset you have (Bryan) and get some thought leadership and brand definition out there. Also, they have the product right there the whole time.
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Using t-shirts to drive internal developer platform use
Is Swag the Secret to Platform Adoption? Turns out, T-shirts might matter more than YAML. In this post, I dig into how internal platforms benefit from strong branding – not just logos and names, but a clear identity and ethos that developers can rally behind. When your platform has a name people actually want to…
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The Am Dash – A version of the m-dash that’s purposefully human.
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Reinvent the Wheel – ”Reinvent for insight. Reuse for impact.”
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One ‘Bad Apple’ Correct Interpretation – On the use and mis-use of “bad apples.”
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Four Marketing Principles That Redefine Markets from Klaviyo’s CMO – ‘“Creating fear never works, because in the immediate, you can probably prompt people to take action because they’re like, ‘Oh my! I must do something,’ but it leaves a negative perception in their mind.” “You don’t become a beloved brand over a period of time.”’
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Finding your podcast style and character
Figuring out what kind of podcast you’re doing Garbage Chairs of Amsterdam One of my co-workers is started a podcast and had some questions. Here’s my answers. As with most “how do I do this?” sessions, it focuses a lot on gear which I scoot away from in my answers, you know, following the cliche…
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First custom brand font for TJ Maxx built by McCann Design – ‘The Maxx typeface has a family of four weights and is apparently “chock-full of little gems in the Open Type features”. Typing out two X’s will bring up the option of the famous XX ligature that appears in the logo. There are also…
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Link: Elizabeth Holmes and her firm Theranos show why we must stop fetishising entrepreneurs
As well as capturing enduring gender anxieties, the Theranos story is also a reflection of the technological zeitgeist. Gibney believes Holmes was so successful because of Silicon Valley’s “fetishisation of the entrepreneur”. Holmes’s entire persona, after all, seems to have been an exercise in myth-making. She dropped out of college, like Mark Zuckerberg. She borrowed…
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When Marketing Is Strategy
A good overview of what marketing does and should be doing. It especially applies to commodity markets and for products that have little “real” differentiation except in the mind of the buyer (cars, beverages, raw materials, etc.). Fashion (low and high) would be an interesting case. When Marketing Is Strategy
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