Tag: brand
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If your deal is nostalgia for another time (imagined on real), your customers are likely conservative regarding modernizing. They want things to stay the same, the job to be done, brand wise, is a nostalgia experience. Hopefully the food has good price/performance too. // Cracker Barrel halts remodels after logo backlash, lackluster test
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I want brands – The power of brand in a sea of cheap shit.
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How (some) good corporate engineering blogs are written – Fast to post, few approvals, technical peer review. // My experience: in general, you’re better to post on your own, and let whoever owns the blog figure out if they want to report it, rewrite it, or link to it. Besides: better to own your content…
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The problem with t-shirt schwag at tech conferences
Ever wonder why there’s not more t-shirts at tech conferences? Marketing people hate getting t-shirts for booths at conferences. In last week’s Tanzu Talk about platform marketing I went over why: # Er is een fout opgetreden. JavaScript kan niet worden uitgevoerd. Tech conference attendees love t-shirts. They’re also good for brand- and idenity-marketing: if…
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Link: Starbucks teases coffee traceability app feature, compostable cup trial
This focus on the people behind the coffee beans could strengthen positive consumer sentiment around Starbucks’ brand and give it more of a human element as it continues to stretch its global reach. The move could also drive other coffee chains to make their supply chain journeys accessible to their customers. Investing in traceability isn’t…
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Link: Focus Your Optimistic Brand Message on a Smaller Circle of Consumer Influence
Our research shows that time and again, consumers will express pessimism and frustration about the state of broader society, while espousing hope for their personal lives. It would seem that consumers don’t see much to be positive about at the societal level these days, so instead they are looking closer to home and within themselves…
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