Tag: ads
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The Real Reason that Substack is Collapsing
Peak Substack has been achieved; they’re TAM’ed out. Also: getting one big wad of cash from a sponsor is better than chasing a much of little ones from subscribers. Pretty soon, Substack will go the way of all content in the Internet: ads. 🔗 The Real Reason that Substack is Collapsing
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Workers controlling the means of ROI
The Golden Era of PaaS is Still Here I’m playing around with trying to, I don’t know, re-introduce the notion of PaaS to the platform discussion. I don’t think what’s going on now is as good as it could be. I mean, yeah, I’m biased. But, you know, also biased to awesome. As you may…
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monetization efforts
Sources say that Simo has recently been meeting with potential candidates, including some of her former Facebook colleagues, to lead a new team that will be tasked with bringing ads to ChatGPT. The role will oversee all monetization efforts across OpenAI, including subscriptions. 🔗 OpenAI is looking for a head of ads for ChatGPT
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Trying Times for Tech – “Microsoft is trying to socialise the costs of its AI investments because people largely don’t care about AI and don’t want to pay for it. Microsoft really doesn’t want The Line to notice how little demand there is for AI and would prefer to force customers to pay back the…
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Link: Target’s same-day deliveries might break my Amazon Prime addiction
Source: Target’s same-day deliveries might break my Amazon Prime addiction
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Link: Amazon takes aim at U.K. insurance market | Digital Insurance
‘Amazon has “all the tools to succeed” and is a bigger threat than Alphabet Inc.’s Google, which also made a play for the U.K. price-comparison industry a few years ago’ For the change or die files. Original source: Amazon takes aim at U.K. insurance market | Digital Insurance
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Link: How Does Advertising Work?
‘It is also SELECTIVE … because, apparently, we have always been overwhelmed by sensory data and can’t begin to notice it all. Even before Snap and the iPhone X, our brains said: “Too much! Give me the bullets!”… For advertising, the implications are obvious. To rise from our sensory swamp, an ad must be EMOTIONALLY…
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Facebook ads don’t work too well for \”enterprise\” types
> I am going to sound incredibly churlish here but why on earth Lionel Messi could possibly like our stuff is well beyond my imagination. Flattering though it might be. The same goes for the 20 year career short order cook who posts cat pictures, the retired person who joined Facebook last week, the nurse…
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Yahoo gives Flickr a new face, a new app, and a new business model | Ars Technica
I love it when companies let you pay to stop showing ads: it gives you a good sense for how much each customer (each pair of "eyeballs") is worth. Here, $50/year. More: Yahoo gives Flickr a new face, a new app, and a new business model | Ars Technica
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