As someone who uses and appreciates 37signals products, I can honestly say - we like being the kind of people who use and appreciate 37signals products. JA Westenberg. Tech marketers way undervalue identity as a marketing tactic. It works well, just like in shoes and coffee loyalty. Stickers. Devrel. Community management. Conference schwag. We assume that people chose one technology over another based on utility (does it work for what they want), and also price.

🔗 Generative AI’s Productivity Myth

Ancient Dutch proverbs are the best. 🔗 Netherlandish Proverbs, Pieter Bruegel the Elder

“Despite there being no systematic age differences between women and men in the workforce according to the US Census, we found that women are represented as younger than men across occupations and social roles in nearly 1.4 million images and videos from Google, Wikipedia, IMDb, Flickr and YouTube, as well as in nine language models trained on billions of words from the internet.” 🔗 Age and gender distortion in online media and large language models

‘allowing for controversial yet eye-catching content like AI celebrities, OpenAI is borrowing from a playbook perfected by social media companies such as Meta: Do whatever it takes to get users on the app and ask forgiveness later, said Thales Teixeira, a business professor at the University of California at San Diego. “First you grow, and then you try to solve the problems,” he said.”’ // Norms arbitrage and breaking the law is a standard business innovation for tech startups.

If you make huge changes to how your under performing business works, there’s a good chance you’ll improve things. That applies whether you introduce a new tool - like AI - or not. Just changing how you run meetings for example is a big enough change that could have massive effects. You could say the same thing for introducing Extreme Programming, a lean mindset, DevOps. // The value of enterprise technology is inversely proportional to how little you need to change the “culture.

Using an AI chat desk to augment the support desk for a Us county. This seems like a basic packaging of AI stuff that you could sell to thousands of places. It probably also exposes the redundancy and waste on the US Federalist system. E.g., does every county and city need different bulk trash pickup processes and PDF overviews? 🔗 Dreamforce 25 - how AI voice technology will give City of Kyle residents 24/7 phone support

🔗 The Right Mental Model For Agentic AI

This is good framing and wording: “Reexamine your ecosystem and identify where ‘buy’ delivers scale and where selective ‘build’ unlocks advantage.” 🔗 Build Vs. Buy: Regaining Control To Deliver Digital Workplace Value

“What drives investment in third-party events: High-quality lead generation (67%) Credibility through association with analysts or peers (63%) Expansion into new accounts or buying centers (47%)” 🔗 Why B2B marketers are doubling down on events in 2026