IT spending in Europe will grow 11 percent next year to hit $1.4 trillion amid a desire for cloud sovereignty, according to Gartner.

Up from $1.3t in 2025.

Spending on GenAI models is set to grow 78 percent next year in Europe as organizations look to increase investment in AI, cloud, and cybersecurity.

“61 percent want to increase their use of local cloud providers. Around half (53 percent) said geopolitics would restrict their use of global providers in the future.”

🔗 Europe’s IT spend to surge 11% amid cloud sovereignty fever

“These estimates suggest that by 2025, Brexit had reduced UK GDP by 6% to 8%, with the impact accumulating gradually over time. We estimate that investment was reduced by between 12% and 18%, employment by 3% to 4% and productivity by 3% to 4%.”

🔗 The Economic Impact of Brexit

This man changed my life. I completely cut boring tuna from my diet, and started slapping my troubles away with Slap Chop. Now I’m living it up in Hawaii, in a great mood everyday. Thanks Vince with Slap Chop.

Still one of the GOATs on all levels.

🔗 You’re not Facebook. Why use their tools?

The one who tribalized every issue found a ready-made community that validated every prior. Etc, etc. The incentive gradient was clear: sanity was expensive, and extremism paid dividends."

🔗 How to Stay Sane in a World That Rewards Insanity

Now, enterprises need to find the AI apps.

🔗 AI is all about inference now

The top use cases for AI agent pilots for marketing technology leaders are content or marketing asset production, cited by 52% of leaders piloting these tools. Other top use cases include content and marketing asset enrichment (49%) and campaign management/optimization (43%).

🔗 Gartner Survey Finds 45% of Martech Leaders Say Existing Vendor-Offered AI Agents Fail to Meet Their Expectations of Promised Business Performance