You need to write SEO and enterprise research text for AIs now, in addition to humans. Does this mean separate pages, often hidden from humans like we see for search engine SEO? Probably.

A Gartner survey of 377 U.S. consumers, conducted in June and July 2025, revealed that rather than shortcutting decisions, AI features are lengthening the research journey. Thirty-one percent of consumers surveyed say AI summaries cause them to spend more time searching for information, compared to just 16% who spend less. Over two-thirds continue past Google’s AI Overview, signaling that summaries are not the final answer. When researching purchases, 31% of consumers consider more product options due to AI overviews, versus only 7% who consider fewer.

And:

“Winning visibility now means optimizing for both AI-driven answers and classic search results, with content that is specific, conversational, and trustworthy. That means refreshing content regularly across search, social, and retail platforms, as well as investing in comparison tools, FAQs, and reviews to meet consumers' demand for deeper research and broader consideration sets.”

From: Gartner Survey Finds Only One-Third of Consumers Say GenAI Rivals Search Engines; Marketers Must Optimize for Both AI-Driven and Traditional Search

TikTok ownership in the US is one the strangest tech stories ever.

Sixty-seven percent of online youths ages 12 to 17 report using it weekly, and nearly 50% of US online adults under 45 report using it at least weekly.

🔗 Who owns TikTok now

See also Kelsey’s (Forrester) predictions on what will change, plus Usage in the US. There’s also a link round-up from Kagi News.

For a long time I foolishly scorned George Orwell. I think the prejudice is common among people of my generation (well among people of my generation who care about such things). Orwell is viewed as a fetish of boomer columnists – the types of people who sit in their houses in Hampstead being paid six figures by broadsheet newspapers not really trying with their prose and fondly imagining they are working in plain Orwellian sentences and fearlessly speaking truth to power."

🔗 The mysteries of global shipping, Martin Luther rewired your brain, the AI memorisation crisis, A Walk After Dark and the genius of George Orwell

SaaS businesses not looking good now:

Traditional estimates for this scope of work: Method Estimate COCOMO (lines-based) ~20,000 hours Feature decomposition ~9,000-12,000 hours Industry benchmark 5-6 years solo, 12-15 months with 5 junior engineers Traditional cost $750,000 – $1,500,000

What I spent: $1,800. That’s a 99.8% cost reduction. It’s also not a fair comparison—traditional development wouldn’t produce identical output. But the delta is large enough that precision doesn’t matter.

🔗 On Running a Startup of Claude Code Agents: What You Get For a Billion Tokens a Month

Be well known around the company, do some personal marketing, “have an impact” on other teams and make sure people know about it. // When there’s blood on the boardroom floor, there is no “I” in team.

🔗 Microsofts Ex-VP of HR Shares How to Avoid the ‘Underperformer’ Label

Yes: “about what benefits AI is actually providing today, 66 percent said it’s improving productivity and efficiency.” But: “How that works when only 20 percent report revenue growth is left unanswered.” // And: “Currently, 25 percent of organizations say they’ve shifted 40 percent or more of their AI experiments into live use. That number is expected to reach 54 percent of organizations within the next three to six months.” // Meanwhile, here’s an accounting of executive hopes and dreams.

🔗 Deloitte sees enterprises adopting AI without revenue lift

Discounts for VMware and Tanzu software:

Under this new agreement, [US] agencies can purchase select Broadcom software solutions at a 64% discount off the list price. These offers are valid until May 2027 across the portfollo”

🔗 New U.S. GSA and Broadcom OneGov Agreement to Help Accelerate Federal Agency AI and Security Initiatives

Stack Overflow said 84% of respondents are using or planning to use AI tools in their development process, up from 76% a year earlier. In the AI section, 47.1% of respondents said they use AI tools daily, and another 17.7% use them weekly. Yet developers’ trust has not kept pace. Stack Overflow’s analysis said trust in AI accuracy fell to 29% from 40% in prior years, and “positive favorability” dropped to 60% from 72% year over year.

🔗 Developers Lean on AI More, But Report Growing Doubts About Accuracy, Stack Overflow Survey Says