Per the report, 60% of consumers in the U.S. say that brands that use “AI” in their messaging are a turnoff, and 86% don’t fully trust AI and still want to explore original sources. Notably, 42% of consumers said that AI-generated answers without clear attribution are trusted less than airline fees, confusing privacy policies, and medical bills.
Good things are good, and bad things are bad. Which is to say, with AI I like the stuff it does that is useful. If it does low quality or bad stuff, I don’t like it. Sort of like humans. Well, I guess, exactly like humans.
🔗 Sixty percent of US consumers say ‘AI’ in brand messaging is a turnoff, survey finds