How Ikea approaches AI governance - ”Around 30,000 employees have access to an AI copilot, and the retailer is exploring tailoring AI assistants to add more value. Ikea is also exploring AI-powered supply chain optimization opportunities, such as minimizing delivery times and enhancing loading sequences for shipments to minimize costs. AI in CX mostly targets personalization.  // “I’m not just talking about generative AI,” Marzoni said. “There’s some old, good machine learning models that are still absolutely delivering a lot of value, if not the majority of the value to date.””