GenAI Possibilities Become Reality When Leaders Tackle The Hard Work First – Like any other tool, people have to learn how to use it: “Whatever communication, enablement, or change management efforts you think you’ll need, plan on tripling them.” // Also, garbage in, garbage out: “GenAI can’t deliver real business value if a foundation is broken. Too many B2B organizations are trying to layer genAI on top of scattered, siloed, and outdated technologies, data, and processes. As a result, they can’t connect the right insights, automations stall, and teams are unsure of how to apply genAI beyond basic tasks.”