M&A and the Product Model - Silicon Valley Product Group : Silicon Valley Product Group - At tech companies, achieving synergies is very difficult, and predicting if you can do the work is even harder. // “Most people experienced in due diligence have a reasonable understanding of assessing the product – the customers, the financials, the offering, the technology used to build that product, and especially the go-to-market for that product. Yet these same people often do not have the experience to understand what it will take to integrate the newly acquired product with the parent company’s existing systems and operations, or migrate the customers to the existing company’s systems, or in many cases, especially in cases of significant technical debt, to re-platform the product, or to change the product to work effectively with the parent company’s go-to-market channels.” // Keeping the acquired company as a mostly separate entity - product wise - is a good strategy, e.g., YouTube, maybe Red Hat? It means you won’t kill off the thing you acquired the company for by meddling with it, integrating it into the way your company works.