The State Of Business Buying: Companies Still Struggle To Meet Buyer Expectations – “Buyers are increasingly dissatisfied. Eighty-seven percent of buyers express dissatisfaction with the provider they choose at the end of a “successful” purchasing process. Price is the reason cited most often — but there are others that are perhaps more instructive. Buyers are not satisfied with the technology, domain, and industry expertise that providers demonstrate, nor their ease and flexibility during the process. The disconnect is worse with Gen Z and Millennial buyers, who express dissatisfaction 91% of the time.”