2025 Demand and ABM Budget Planning Guide: Do Better With Less - Enterprise software marketing budgets mostly flat, if not less: ”On the surface, it may appear as if most budgets are increasing, as 82% of global B2B marketing decision-makers report their budgets being increased by 1% or more. But once you adjust for inflation, it’s the same old story, as only 35% of organizations will see a real increase in budgets (with 31% of the 35% saying that the increases would be in the 5–10% range and 4% saying that their budgets would increase by 10% or more).”