The Justice Department Accuses Apple Of Smartphone Monopoly - ’When you’re as big as Apple, there’s a target on your back. The company’s market capitalization flirts with three trillion dollars, but more importantly, it commands a resounding 60%+ share of the smartphone market in the U.S. Therein lies the rub – our phones are the primary portal into how we live every moment of our waking (and sleeping) lives. What Apple chooses to allow or disallow has outsized implications for every provider hoping to get in through the portal and play a role in the digitally addicted lives of American consumers.’ And: “Apple’s obsession with its customer experience leads it to control the experience tightly, make decisions on its customers' behalf, and maintain an ecosystem that consistently delivers on the experience the brand promises. That philosophy limits choices for consumers. To that end, there is no dearth of people who are irked by this handcuffing and choose not to frolic in Apple’s walled garden. Then there are others who are part of the Apple family precisely because of the carefully managed ecosystem’s ease of use and intuitiveness."