“We gave a profession of bullshit generators access to GPT-4. You won’t believe what happened next.” - If the work you’re doing is predictable - in this case, a lot of the junior level work at management consulting firms to come up with new strategies and GTM - the AI can help. The positive side: if you’re considering getting the consulting firms to bootstrap your annual planning, try a week with ChatGPT instead and see if it feels the same. Then don’t hire them, as much? Also, the AI is good at hype-marketing.