IT spending soars, generative AI investments barely leave a mark - These forecasts have been confusing in recent years. They’re always increasing, and yet the trends are always cost savings: ‘“Digital business transformations are beginning to morph,” said Lovelock. “IT projects are shifting from a focus on external-facing deliverables such as revenue and customer experience, to more inward facing efforts focused on optimization." The trend is reflected in where spending growth is highest. Gartner expects software, the fastest-growing segment, to achieve a double-digit growth rate of 14% on the year, as organizations reallocate spending to squeezing more value out of ERP and CRM applications, as well as other core platforms that deliver efficiency gains.’ // Also, yeah: with AI it’s way too early in the corporate planning and strategy cycle to be allocating lots of cash to it. It’ll just be small PoCs for at least a year.