IBM takes on AWS, Google, and Microsoft with Watsonx - If it works, it lets enterprises build up huge, custom trained models, and it has enough governance controls, it’d be a big deal for IBM. They key things learned from ChatGPT is that it has to be super easy, frictionless to get started with. That’s difficult for enterprises software makers, and it’s also hindered by governance, access control, and pricing per seat and data access. To be valuable to individuals, a company will need to put as much of their data into their models as possible. If you’re just querying your own email and files, it won’t be impressive enough to show long-term value to individuals. And if you restrict the model to just a handful of people (as is done with most corporate data), then it also will be hard to show long-term value. This will freak out security people and lawyers. Back in the 2000’s when file sharing in enterprises (like SharePoint and intranet search) became popular, there was a wave of people freaking out that previously hidden in plain sight documents were now findable.