Twitter doesn’t drive many substuck views – “At the start of the year, Twitter on average drove less than 3% of all views across Substack. Today, it accounts for less than 2%.” For my newsletter, Twitter is fine, it’s third place in views (2,923 since Dec 8th, 2022) after the actual newsletters (32,551), and the always mysterious “Direct” source (8,007). Twitter has also driven 31 new subscriptions, I currently have 593 subscribers.

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