Why Are You Doing This? (Wrong Answers Only) - Some of these are mostly (only?) for companies focused on profitless-growth and raising their valuation (startups and recently IPO’ed tech companies). If you’re at a company focused on cashflow and more long term share price, many of them are what you should be doing. In the first mode, you’re looking to build up “story” and visions of future valuation, and the cash out before things level out. In the second mode, you (the individual from IC to CEO) are looking to maximize your take with as much job security and steady raise in comp. as possible. And, sure: many of these are bad no matter which mode you’re in.