🤖 Technical writers are shifting from writers to content directors, steering and editing AI output. To thrive: build deep subject matter expertise and tool expertise–with editorial judgment and workflow skills as supporting habits. // How many managers does the world need, though? 🔗 Two strategies to succeed when AI seems to be eroding jobs around you

“Doughnut Economics is based around an important insight: Diagrams are powerful marketing tools.” And, from the book reviewed: Visual frames, it gradually dawned on me, matter just as much as verbal ones…[N]ow is the time to uncover the economic graffiti that lingers in all of our minds and, if you don’t like what you find, scrub it out; or better still, paint it over with new images that far better serve our needs and times

Once you fix the bottleneck of coding, you face the all the other bottlenecks down the line. So, you have to think of how to apply AI, or whatever, to the rest of the SDLC processes. Some real theory of constraints stuff there. 🔗 Development Productivity, Not Developer Productivity

Manton reviews ChatGPT Pulse: it might drive traffic to more websites, going around Google: There’s something else about how this works that is fundamentally different than current chat-based AI where people are looking for answers. Instead of replacing a Google search, it’s adding opportunities to point to other websites and blogs. Because it’s proactively pushing stories to you that you may never think to look for, it should increase referrers to websites instead of subtracting them.

Enterprise AI not legible. If you can’t measure it, you can’t ROI it: “It’s easy for an employee to say, ‘Yes, this will help me,’ but hard to quantify how. And if they can’t quantify how it’ll help them … it’s not going to be a long discussion” over whether the software is worth paying for, Thompson said. // And: it’s a “challenge for businesses is that there’s this leap of faith moment where you try to justify it with the return-on-investment calculation, which is hard to figure out.

“But after nine months on the market, fewer than 5% of Salesforce’s more than 150,000 customers are paying for Agentforce, according to the company’s disclosures. And more than half of customers that are using Agentforce are still testing it without paying.” 🔗 Marc Benioff Said AI Was Easy. A ‘Crazy’ Team at Salesforce Proved Him Wrong

‘I think the level of quality that everything has these days, every image, every website, every song, every video also has downsides. It defining the “norm”, the expectation we have from one another has two main issues that keep irritating me.’ 🔗 The Professionalism Trap

nine out of the top 10 AI labs use Google’s infrastructure. He also says that nearly all generative AI unicorns run on Google Cloud, that 60% of all GenAI startups worldwide have chosen Google as their cloud provider, and that the company has lined up $58 billion in new revenue commitments over the next two years, which represents more than double its current annual run rate. (1) Clearly, some comms work in action here, to, (2) get the message out there that Google is kind of a big deal.

The critique acknowledges the flaws in a HBR study about “workslop” while embracing the term itself.

Doing SEO for the LLMs so that your content can be found. 🔗 AEO for YouTube: How to Get Your Videos Cited by ChatGPT