A guide to platform engineering - For those who want to “be like Google."

How to Tell if Something is AI-Written - Sure, those are good heuristics. But, I mean, if it’s good and useful, who cares? // Companion piece: how to tell if something is badly written. It is bad.

Helen Garner’s ‘How to End a Story’ - Noticing.

The Creator Economy Is a Race to the Bottom for Human Dignity - “Edelman Trust Data reveals (especially for Gen Z) that people are more likely to trust what a creator says about a brand than what the brand’s own CEO says about the brand. Compounded by parasocial relationships and a dash of isolation, people believe what tech YouTuber Marques Brownlee tells you about the new iPhone more than the company which made it. This is not a new realization…. But, it turns out that 61% of people actively hold grievances against governments, businesses and the rich."

GEO best practices for in-house PR teams | Muck Rack Blog - SEO and PR for AI. Figure out what questions your customers (and influencers) have and publish answers on the web. Also, influence others (press, etc.) to write-up things the way you want it. This is all so that the AIs will find that content and get trained on it.

Resist AI! - Meanwhile, if you’re opposed to AI, some tips and tactics.

The Top AI Tool for Devs Isn’t GitHub Copilot, New Report Finds - “LeadDev’s respondents, too, mostly believe that AI has made them more productive, with only 5% saying there was no change and 10% saying it was making them less productive. But 26% also said that they weren’t sure or didn’t know, which, as Carey noted, points to the fact that many organizations also don’t have a way for tracking developer productivity."

Is GPT-5 really worse than GPT-4o? Ars puts them to the test. - This is a good way to review AIs.

Who does your assistant serve? - Against AI for therapy and friendship, etc.

Are you willing to pay $100k a year per developer on AI? - Eventually, you have to pay for that business value.