Here, the example is in airports:
It lets the airport team observe where certain areas might become congested, allowing quicker reaction and reducing the impact on passenger flow.
Furthermore, the heatmapping functionality enables them to overlay demographics, which proves particularly useful when examining the use of certain spaces.
Airports can ascertain where it would be best to place new shops and restaurants, as well as signage and advertisements effectively.
They can also observe how long it takes people on average to move from the restaurants through security to their gates, to inform future tactics and measure KPIs accordingly.