Link: Authenticity Wins

Put user generated content in your Web 2.0 hustling mix:

“The study also highlights other social media nuances that might be easy to overlook. While posts featuring user-generated content deliver a higher lift than traditional brand posts, the research makes clear that filling your feed with UGC images isn’t always the way to go. Luxury beauty brands see a 23% engagement lift from UGC, yet auto brands see a more modest 3% increase. This could be a matter of frequency, as luxury brands feature user-generated content in only 2% of posts, while auto companies include it in a fifth of content.”
Original source: Authenticity Wins

Link: European privacy regulations predicted to damage digital advertising revenue

“Citi cites forecasts that ePrivacy could trigger a 70% reduction in European display ad revenue, and a 33% cut in digital ad budgets, either of which could eviscerate Facebook and Google, at least under their current business model.”

The narrative that these are “tech companies,” at at least that these are the only tech companies, still drives me crazy. For example, are IBM, Microsoft, and Oracle in that bucket. Aside from advertising at Bing, clearly not. So called “tech companies” in this discussion should be called “advertising companies.”
Original source: European privacy regulations predicted to damage digital advertising revenue

Link: Yahoo! dismemberment! begins! as! Oath! offloads! Flickr!

“Yahoo! acquired Flickr in 2005 and planned to fold it into the Yahoo! Photos service. But the Flickr brand proved more resilient and Yahoo! ended up running it until now, albeit with Yahoo! as the preferred authentication provider. The service has remained popular with photographers, but trails the likes of Facebook and Google in terms of sheer quantity of images stored.”
Original source: Yahoo! dismemberment! begins! as! Oath! offloads! Flickr!

Link: Yahoo! dismemberment! begins! as! Oath! offloads! Flickr!

“Yahoo! acquired Flickr in 2005 and planned to fold it into the Yahoo! Photos service. But the Flickr brand proved more resilient and Yahoo! ended up running it until now, albeit with Yahoo! as the preferred authentication provider. The service has remained popular with photographers, but trails the likes of Facebook and Google in terms of sheer quantity of images stored.”
Original source: Yahoo! dismemberment! begins! as! Oath! offloads! Flickr!

Link: Will 2018 be the year of the neo-luddite?

‘More significantly, the whole of society seems to have woken up to the fact there is a psychological cost to constant checking, swiping and staring. A growing number of my friends now have “no phone” times, don’t instantly sign into the cafe wifi, or have weekends away without their computers. This behaviour is no longer confined to intellectuals and academics, part of some clever critique of modernity. Every single parent I know frets about “screen time”, and most are engaged in a struggle with a toddler over how much iPad is allowed. The alternative is “slow living” or “slow tech”. “Want to become a slow-tech family?” writes Janell Burley Hoffmann, one of its proponents. “Wait! Just wait – in line, at the doctor’s, for the bus, at the school pickup – just sit and wait.” Turning what used to be ordinary behaviour into a “movement” is a very modern way to go about it. But it’s probably necessary.’
Original source: Will 2018 be the year of the neo-luddite?