Link: The Travel Industry’s Data Dilemma: Turning Insights into Action

“Further complicating matters, a large amount of customer data still lives in departmental silos, with sales, marketing, and customer service each supplying separate customer experiences. Those databases can easily grow stale or become inconsistent, since customer information owned by one department is often not shared with others. Keeping it up to date is an even more formidable task –– even a monthly update isn’t always frequent enough to keep up with the important life changes that can impact marketing decisions.”
Original source: The Travel Industry’s Data Dilemma: Turning Insights into Action

Link: Marriott CEO on Tech Giants: ‘We Are in an Absolute War for Who Owns the Customer’

All the tech-driven competition in hotels:

“We have seen more and more business shift to our direct channels. We’ve seen loyalty continue to drive a higher share of the business that is coming into our hotels. And we think we’re competing or we compete against these platforms quite well.”
Original source: Marriott CEO on Tech Giants: ‘We Are in an Absolute War for Who Owns the Customer’

Link: Digital transformation in power generation and delivery

“Over the next decade, the electricity industry is predicted to unlock approximately $1.3 trillion in value through development and digitization of infrastructure, including platforms, devices, as well as cloud and advanced analytics.”

With the “greatest opportunities are predicted at the retail (8.5% EBIT improvement) and generation (6.6%) levels.”
Original source: Digital transformation in power generation and delivery

Link: A look inside American Family Insurance’s digital transformation office

“More specifically, our definition will include leveraging technologies, such as AI, machine learning or robotic process automation, but it’s really about data and how we’ll utilize it. Like most insurers, we have decades of outcome data. Now, with evolving capabilities, the availability of new data sources and advances in analytical modeling, we can marry historical data with real-time data to create something more powerful. The ultimate goal is establishing new ways of working that are more data-driven in order to become more proactive and valued in our customers’ lives.”
Original source: A look inside American Family Insurance’s digital transformation office

5 Ways Blockchain will Transform Financial Services

So why is everyone, including us of course, so excited? Because the benefits are extensive:- decentralisation, reliability, simplification, transparency, traceability, cost saving, reduced room for error, faster transactions and improved data quality… just to mention a few!

I don’t really understand any of this, but it seems like a thing.

Source: 5 Ways Blockchain will Transform Financial Services

IDC: Industry-specific solutions to drive public cloud computing

“IDC predicts the cloud computing market to reach about $70 billion this year and the number of new cloud-based solutions to triple within the next four to five years….the biggest cloud computing verticals worldwide will be discrete manufacturing, banking, professional services, process manufacturing, and retail. IDC expects the five verticals to represent 45 percent of the market’s total spend.”

IDC: Industry-specific solutions to drive public cloud computing

Who’s using DaaS

Citrix has a new DaaS service provider survey out. I’m often overly harsh on virtual desktops and, by extension, DaaS. I’m always curious who actually uses this stuff, so the vertical breakout is interesting:

Verticals buying DaaS

The largest number of service providers who responded listed financial services, healthcare and manufacturing as the vertical markets they served. This is an interesting change in the vertical market ranking compared to the December 2011 Citrix Service Provider survey. In 2011, service providers indicated their leading verticals were healthcare, legal and public sector/government. Manufacturing finished fifth in the 2011 survey ranking of most popular verticals and third in the 2014 survey. The growth of manufacturing as a DaaS vertical is a keen indicator of new trends in the vertical market ranking, which is usually dominated by healthcare and financial services.

Citrix has, of course, chosen to not sell DaaS directly but rather be a supplier for others who’d like sell DaaS. They seem to be doing well according to what they reported to us for a recent 451 report: 50% y/y growth from service providers. Amazon and VMware, and others, have gone the opposite route. We’ll see what happens.

Who’s using DaaS