Link: New Common Sense Media survey finds more positives than negatives in teen use of social media

‘“Overall, Common Sense said teens are more likely to view social media as a good thing in their emotional lives. For example, 16 percent said using social media makes them feel less depressed and 25 percent said they feel less lonely, compared to 3 percent who said social media use made them feel more depressed or lonely. The report states that even though teen social media use has skyrocketed in six years, “teens are no more likely to report having a negative reaction to social media on any of these (emotional well-being) measures today than they were in 2012.”’
Original source: New Common Sense Media survey finds more positives than negatives in teen use of social media

Link: The New Affluents

Time to reap: “Several traits about the new affluents distinguish them as ideal prospective customers for brands of all sectors. In particular, luxury brands looking to woo customers with a little extra in their pockets might find this group a good place to start. Gen Xers’ share of national wealth is forecast to grow from under 14% in 2015 to nearly 31% by 2030, while Millennials’ share is forecast to grow from just 4% in 2015 to 16% by 2030, according to Gartner research. Additionally, this group is likely to be raising families and becoming first-time homebuyers, making them prime targets for home and CPG brands…. Though the new affluents want to save, they are likely to be in the midst of costly life transitions related to family and are also paying off significant debt, meaning money management is definitely on their mind.”
Original source: The New Affluents

Link: Post-Authenticity and the Ironic Truths of Meme Culture

‘What is changing, I argue, are the cultural formats people are using for discussion — the carrier waves for this signal. This is where “authenticity” isn’t a useful claim any more, having been wholly co-opted and commodified into its opposite. Culture and the way we communicate — shaped by media affordances — have become more complex, ironic, and multi-layered than that.

‘It turns out, even people who share fake news stories are trying to tell a kind of truth too.’
Original source: Post-Authenticity and the Ironic Truths of Meme Culture

Link: Post-Authenticity and the Ironic Truths of Meme Culture

‘What is changing, I argue, are the cultural formats people are using for discussion — the carrier waves for this signal. This is where “authenticity” isn’t a useful claim any more, having been wholly co-opted and commodified into its opposite. Culture and the way we communicate — shaped by media affordances — have become more complex, ironic, and multi-layered than that.

‘It turns out, even people who share fake news stories are trying to tell a kind of truth too.’
Original source: Post-Authenticity and the Ironic Truths of Meme Culture

Link: Will 2018 be the year of the neo-luddite?

‘More significantly, the whole of society seems to have woken up to the fact there is a psychological cost to constant checking, swiping and staring. A growing number of my friends now have “no phone” times, don’t instantly sign into the cafe wifi, or have weekends away without their computers. This behaviour is no longer confined to intellectuals and academics, part of some clever critique of modernity. Every single parent I know frets about “screen time”, and most are engaged in a struggle with a toddler over how much iPad is allowed. The alternative is “slow living” or “slow tech”. “Want to become a slow-tech family?” writes Janell Burley Hoffmann, one of its proponents. “Wait! Just wait – in line, at the doctor’s, for the bus, at the school pickup – just sit and wait.” Turning what used to be ordinary behaviour into a “movement” is a very modern way to go about it. But it’s probably necessary.’
Original source: Will 2018 be the year of the neo-luddite?

Link: Why Are We Still Talking About the ‘Millennial Problem’ in the Workfor

“All the ‘demands’ millennials have that people think are so outrageous are things everyone wants–work/life balance, recognition when they do a good job, a sense of purpose–this is all stuff managers should be giving to their employees, anyway,” says Michael Greer, a digital marketing consultant who has led employee training and development initiatives for over a decade. “The complaints and demands you’re hearing from your millennial employees are the same ones everyone else is grumbling about where you can’t hear them.”
Original source: Why Are We Still Talking About the ‘Millennial Problem’ in the Workfor

Link: On the Rise of Digital Addiction Activism – Study Hacks – Cal Newport

“At the core of almost everything negative about the smartphone era is the attention economy business model, which depends on getting a massive number of people to use free products for as many minutes as possible. This model, of course, dates back to the beginning of mass media, but the combination of big data and machine learning techniques, along with careful attention engineering, has made many modern apps too good at their objective of hijacking your mind — leaving users feeling exhausted and unnerved at their perceived loss of autonomy.”
Original source: On the Rise of Digital Addiction Activism – Study Hacks – Cal Newport

Go to where the customers are. True story.

By making it easy for people to buy movie tickets online or through a smartphone app, Fandango has experienced breakneck growth over the last two years. A couple of taps and presto! The seats are yours.

And on the “omni-channel,” even cyberspace has lots of omni:

“Consumers, particularly young ones, find it inconvenient to hop into different silos to get something done,” she said. “They want it all in one place. That sounds obnoxious, I know — the definition of a ‘first-world problem’ — but it’s true, and Fandango is solving it for them.”

Source:
Buy Movie Tickets on Facebook? Fandango Makes It Possible