Link: Post-Authenticity and the Ironic Truths of Meme Culture

‘What is changing, I argue, are the cultural formats people are using for discussion — the carrier waves for this signal. This is where “authenticity” isn’t a useful claim any more, having been wholly co-opted and commodified into its opposite. Culture and the way we communicate — shaped by media affordances — have become more complex, ironic, and multi-layered than that.

‘It turns out, even people who share fake news stories are trying to tell a kind of truth too.’
Original source: Post-Authenticity and the Ironic Truths of Meme Culture

Link: Post-Authenticity and the Ironic Truths of Meme Culture

‘What is changing, I argue, are the cultural formats people are using for discussion — the carrier waves for this signal. This is where “authenticity” isn’t a useful claim any more, having been wholly co-opted and commodified into its opposite. Culture and the way we communicate — shaped by media affordances — have become more complex, ironic, and multi-layered than that.

‘It turns out, even people who share fake news stories are trying to tell a kind of truth too.’
Original source: Post-Authenticity and the Ironic Truths of Meme Culture

Link: Will 2018 be the year of the neo-luddite?

‘More significantly, the whole of society seems to have woken up to the fact there is a psychological cost to constant checking, swiping and staring. A growing number of my friends now have “no phone” times, don’t instantly sign into the cafe wifi, or have weekends away without their computers. This behaviour is no longer confined to intellectuals and academics, part of some clever critique of modernity. Every single parent I know frets about “screen time”, and most are engaged in a struggle with a toddler over how much iPad is allowed. The alternative is “slow living” or “slow tech”. “Want to become a slow-tech family?” writes Janell Burley Hoffmann, one of its proponents. “Wait! Just wait – in line, at the doctor’s, for the bus, at the school pickup – just sit and wait.” Turning what used to be ordinary behaviour into a “movement” is a very modern way to go about it. But it’s probably necessary.’
Original source: Will 2018 be the year of the neo-luddite?

Link: Why Are We Still Talking About the ‘Millennial Problem’ in the Workfor

“All the ‘demands’ millennials have that people think are so outrageous are things everyone wants–work/life balance, recognition when they do a good job, a sense of purpose–this is all stuff managers should be giving to their employees, anyway,” says Michael Greer, a digital marketing consultant who has led employee training and development initiatives for over a decade. “The complaints and demands you’re hearing from your millennial employees are the same ones everyone else is grumbling about where you can’t hear them.”
Original source: Why Are We Still Talking About the ‘Millennial Problem’ in the Workfor

Link: On the Rise of Digital Addiction Activism – Study Hacks – Cal Newport

“At the core of almost everything negative about the smartphone era is the attention economy business model, which depends on getting a massive number of people to use free products for as many minutes as possible. This model, of course, dates back to the beginning of mass media, but the combination of big data and machine learning techniques, along with careful attention engineering, has made many modern apps too good at their objective of hijacking your mind — leaving users feeling exhausted and unnerved at their perceived loss of autonomy.”
Original source: On the Rise of Digital Addiction Activism – Study Hacks – Cal Newport

Go to where the customers are. True story.

By making it easy for people to buy movie tickets online or through a smartphone app, Fandango has experienced breakneck growth over the last two years. A couple of taps and presto! The seats are yours.

And on the “omni-channel,” even cyberspace has lots of omni:

“Consumers, particularly young ones, find it inconvenient to hop into different silos to get something done,” she said. “They want it all in one place. That sounds obnoxious, I know — the definition of a ‘first-world problem’ — but it’s true, and Fandango is solving it for them.”

Source:
Buy Movie Tickets on Facebook? Fandango Makes It Possible

Flexibility, short TSA lines, and smooth travel – survey on business travel

Millennials want choice when making a booking, Generation Xers want control over their trip, and Boomers don’t really care about the booking process — they just want a smooth travel experience while staying connected with friends and family.

“Although the major themes are the same for Millennials and Gen Xers, the key variables that make up the themes are different,” the report states. “Millennial business travelers want a variety of suppliers from which you can choose to book and prefer booking travel on a third party website. Meanwhile for Gen Xers, it’s all about the ease of making changes to their travel plans. Gen Xers place a value on the ease of making changes and booking directly on a supplier’s website. Gen Xers value this over having more booking choices. Conversely booking was not an important theme for Boomers.”

Source: What Makes Millennial, Gen X, and Boomer Business Travelers Most Satisfied?

Would you buy auto insurance from Google? The Kids and auto insurance

The young people account for 20% of of the $180bn US auto insurance market. Here’s some trends in their buying behavior a la a BCG infographic:

Infographic on car insurance buying habits.

Some items:

  • That nearly 40% are willing to buy from Amazon, Google, and others should put traditional insurance vendors in full on freak out mode.
  • Once The Kids start the long (up to two weeks!) research process, they’re 70% more likely to switch than The Olds. So, it’s probably a good idea for incumbents to heavily get involved in research, pointing to native content sponsored “third parties” and providing their own research.
  • As one of our Pivotal customers, Allstate, put it: “Everybody is going to disrupt the insurance industry. It hasn’t been disrupted in eighty-plus years.”

Source: bcg.perspectives – How Digital Switchers Are Disrupting US Auto Insurers