And if you guys remember, JavaWorld 2000, 2001. Remember when they hired Britney Spears to be the spokesperson for Java.com? Like the world’s worst effort to attempt to be kind of this emotive brand. It was awful.
They ran it at network.com:
While the Sun Grid has been an interesting alternative for large companies who might want to offload some of their workloads–such as the Monte Carlo analysis used to assess risk in investment portfolios, which doesn’t have any account information in it and is therefore not a big risk for a financial institution to let out on the other side of its firewalls–the Sun Grid is not supposed to be the utility that they use, but rather the utility that is the prototype for the ones that Sun expects its partners to build. The Sun Grid is also supposed to be available for ISVs to use for free to grid-enable their applications and for independent developers to do the same. And, perhaps more significantly in the long run, it is supposed to be a place where individuals can buy capacity to run early iterations of financial or molecular models or product designs so they can more quickly refine their designs–and do so earlier than and more frequently than they would if they had to allocate funds to build their own cluster of servers or get their chief financial officers down the hall to do it.
Nice pice on disruption fear driven tech M&A:
From messaging to watches and thermostats, Facebook and Google, along with Amazon.com Inc. and Apple Inc., each want to own the digital platform where people communicate, shop and seek entertainment. The competition is driven by their ability to pay—their combined market capitalization exceeds $1 trillion—and long memories of faded tech stars that didn’t evolve quickly enough.
The four companies are competing to control as much as possible of the tech ecosystem. In Silicon Valley parlance, it’s all about controlling “the platform.” A big reason is to gather data about users, to serve them ads or to anticipate their next purchase.