This focus on the people behind the coffee beans could strengthen positive consumer sentiment around Starbucks’ brand and give it more of a human element as it continues to stretch its global reach. The move could also drive other coffee chains to make their supply chain journeys accessible to their customers. Investing in traceability isn’t unusual in the coffee space — Philz Coffee, for example, provides a breakdown of the steps of the coffee journey it has access to, but leveraging that information for interactive marketing purposes is still a ripe opportunity.
Some momentum updates.
Mobile Order & Pay has gone from making up 20% of total transactions at only 13 stores a year ago to nearly 1200 this year
Gotta get those stars.