The destruction of a narrow medium

Ben sums up his take on how “the media” was melted down:

…the destruction of journalism is about the destruction of journalism’s business model, which was predicated on scarcity. In the case of newspapers, printing presses, delivery trucks, and a healthy subscriber base made them the lowest common denominator when it came to advertising, right down to four line classified ads that represented some of the most expensive copy on a per-letter basis in the world.

Source: A Technical Glitch – Stratechery by Ben Thompson

Tips on using social media from analyzing how celebrities manage their brands

Some highlights from the article that seem to apply to any marketing use of social media:

  • “If staying on message is the first rule of corporate communications, it is also the cardinal sin of social media.”
  • Each medium has it’s own format and expectations: “corporations can and should differentiate their approach to each platform, digital-marketing experts say.”
  • “Instagram is stylish, behind the scenes” – well, for most of us, “stylish” won’t apply. But the “behind the scenes” part is interesting.
  • “Validate your followers with likes, comments and retweets. It builds goodwill.”
  • Frequent factotumia – “It’s about showing up every single day and showing pieces of their lives rather than when they have a premiere or something to promote.”
  • “Instead of trying to get followers to buy their product, companies can gently boost their brand by commenting on current events.”

Source: What Celebrities Can Teach Companies About Social Media

Profile of SnapChat, and turning down billions

FORBES estimates that 50 million people currently use Snapchat. Median age: 18. Facebook, meanwhile, has admittedly has seen a decline among teenagers. Its average user is closer to 40.

“I can see why [SnapChat is] strategically valuable,” one leading venture capitalist tells FORBES. “But is it worth $3 billion? Not in any universe I’m aware of.

Profile of SnapChat, and turning down billions